After 20+ successful years based out of London shooting for the major Ad Agency groups around the world, I’ve re-located to Cape Town for my latest career venture. A photographer’s paradise with the most amazing light, spectacular varied landscapes, foliage and topography. Not to mention the roads, beaches, towns, villages, architecture and talent. Where else can you find locations that can mirror pretty much anywhere in the world within a 2 hour radius of a major city? I’ve linked up with one of Cape Town’s most experienced producers who knows the ropes, how things work, where to source from and, most importantly ~ at the right price. If you’re debating whether you should come to South Africa for your next production, you really ought to. Everything is here and your cost savings could be significant. Just let me know and I’d be delighted help you out with my local knowledge, quote for you and better still ~ shoot for you.
Going back a few years … After studying electronics in The Royal Navy and discovering maintaining gunnery and guided missile systems was not for me, I joined the advertising industry. My first employer was *Collett Dickenson Pearce * where I learnt the basics of producing great ads. (*This links to a BBC documentary called The Men from the Agency and well worth a view whilst listening to the likes of Ridley Scott, Alan Parker, David Puttnam and others explain how CDP revolutionised the ad industry. I hope you enjoy it). I then joined French Gold Abbott as an account handler. My love of photography took over and, deciding being the other side of lens was where my future lay, set off on a new career path. I was lucky enough to learn my craft assisting some great photographers, before setting up my first studio just off Oxford Street in the heart of London.
Learning my craft pre-computer in the days of traditional darkroom printing techniques and film when you had to get it correct in front of the lens before firing the shutter, digital photography has opened up a wonderful Pandora’s box of new working methods. One of them being I no longer need a team of Sherpas to help lug crates of large format camera kit and lighting around, which certainly makes travelling a lot easier and keeps the excess baggage costs down. Even my custom carbon fibre car tracking rig is so transportable it fits into a Mini with oodles of room to spare.
Over the years I’ve shot most categories of advertising from table top still life to articulated trucks. Working with some lovely talented people in some great locations whilst having a lot of fun solving the Client’s problems and challenges along the way.
Driven by my own personal work, I seek to apply this to commissioned work where I can and welcome the opportunity to develop ideas alongside agency creatives. Happy to share my knowledge and experience from a photographic career that spans more 20 years. Having been an account man in a previous life, a Client’s attendance on a shoot seeing what’s involved in creating their ads presents me with no problems and on many occasions, can be a bit of a bonus. The Client being part of the process on the day can often alleviate a few problems for the Agency further down the line.
With over 2000 commissions under my belt, I’m very proud to say I have never missed a deadline or gone over budget.
Awards include:- Campaign Press & Poster: D&AD: Cannes Lions: New York One Show: The Association of Photographers: The London International Advertising Awards: ISP Awards ~ 2x Gold and Campaign of the Year: MCCA Awards: Marketing Week Awards: RX Club of New York ~ Award of Excellence: OneEyeland Worlds Top 10 Black & White Photographers:
Clients include:- Alfa Romeo: Amex: AMVBBDO: BAA: Bayer: British Gas: BT: Buell: Burberry: Chanel: Diageo: Digital UK: Fiat: Ford: Grey: Harley Davidson: Honda: HSBC: Jaguar Land Rover: JWT: Kia: KPMG: Leo Burnett: Lowes: McDonald’s: Motorola: Norwich Union: Novartis: Olympus Cameras: Pfizer: RKY&R: Rolls Royce: Takeda: Tesco: The AA: The Home Office: Toyota: Vauxhall: VW … and more